Revolutionary iO technology. Professional Clean Feeling. Every Single Day.After 6 years of research and over 250 patents, Oral-B iO™ sets the new standard of brushing performance, experience, and design. Designed and engineered in Germany, experience a deep but uniquely gentle clean with a new frictionless magnetic drive. The result is a 6x more effective plaque removal along the gumline for 100% healthier gums in one week when compared to a manual brush.And you could be the very first in the UK to try it out. The Oral-B team are partnering with us savvy circlers to launch iO™ to the nation by sharing our experiences on social media and with our reviews.