OLED TVDiscover just how good your entertainment can look with the LG OLED55BX6LB 55" Smart 4K Ultra HD HDR OLED TV. Perfect blacks, intense colour, and infinite contrast - it's a world away from a backlit LED TV.And with HDR, you get deep, dark backgrounds and bold, bright colours for incredible contrast.4K Ultra HDYou'd be forgiven for thinking everything you watch was filmed in 4K. LG's advanced processor intelligently upscales lower resolution content to make the most of the stunning 4K display.Dolby AtmosYou'll feel like you're at the heart of the action with multi-dimensional surround sound that seems to flow all around you.Smart TVWith Google Assistant and Amazon Alexa voice control built-in, it's never been easier to find what you want to watch, control your smart home, and get updates personal to you.LG's smart platform has plenty of choice to keep the whole family entertained. Settle down to the latest content from the likes of Disney+, Netflix, and Prime Video.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.