4K with HDRWith the Samsung QE49Q80TATXXU 49" Smart 4K Ultra HD HDR QLED TV, all your content is upscaled to 4K - even if it's not filmed in 4K. The intelligent Quantum Processor 4K adjusts each picture in real-time - you'll be amazed at the level of detail.Refined by Samsung, Quantum HDR enhances the contrast and clarity of each scene. Discover what's lurking in the shadows or witness the true beauty of a bright, sun-filled scene.Brilliant coloursColours are vivid and authentic thanks to 100% colour volume, making sport, documentaries, and movies look better than ever.Immersive soundAdaptive Sound+ automatically adjusts to the acoustics of your room. So, whether you're watching sport or an action blockbuster, you'll hear the action closing in from all directions.Voices are enhanced too thanks to Active Voice Amplifier technology, so you'll hear every dramatic whisper.Smart TVYou've got one of the largest collections of 4K content and catch-up apps at your fingertips, including Apple TV, Netflix, and Disney+. It's never been easier to find what you want with Bixby, Alexa and Google Assistant voice control built-in.Keep up with the drama without missing a thing. Multi View lets you watch your favourite TV show whilst commenting on social media, all at once on the big screen.________________________________Please note: Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Google Assistant service not yet available, coming in or around September 2020.