Brilliant detailEnjoy movie nights at home with the LG 50UN74006LB 50" Smart 4K Ultra HD HDR LED TV. With a 4K display and AI upscaling, everything you watch is packed with life-like detail.And with Active HDR, the TV remasters each scene as it plays to display rich colour and vivid detail, exactly as the producers intended.Ultra SurroundYour favourite shows will sound as good as they look. This TV creates virtual channels to immerse you in an Ultra Surround sound effect, putting you right in the middle of the action.Smart TVWith Google Assistant and Amazon Alexa voice control built-in, it's never been easier to find what you want to watch, control your smart home, and get updates personal to you.LG's smart platform has plenty of choice to keep the whole family entertained. Settle down to the latest content from the likes of Disney+, Netflix, and Prime Video.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.